Google Webmaster Tools Overview

LENGTH: About 14 Minutes
Google Webmaster Tools has changed the way that you can communicate with Google and (more importantly) they can communicate with you.
In this video, internet marketing speaker, Dave Conklin, shows how to use Google Webmaster Tools to:

See what search terms you site is ranking for.
See where Google estimates most of your keyword traffic [...]

Google Analytics Basics

LENGTH: About 16 Minutes
With a basic understanding of analytics, you can spend hours analyzing data and creating a todo list of items to improve on your site.
Dave Conklin from ProspectMX goes over a few key sections to take a look at in this video.

Best Free Link Diagnosis Tool We’ve Seen

LENGTH: About 8.5 Minutes
There are many link diagnosis tools out there, but none as cool as this one that are free.  I’ve got to thank Jen Hodge for telling me about this one.
In this video, internet marketing speaker, Dave Conklin, shows how to use Link Diagnosis for:

Checking your own links, what they say about you [...]

In Depth Keyword Research and Organizing With Free Tools

LENGTH: About 16 Minutes
There are many different tools out there that allow you to do keyword research. However, all most all of those tools will show you completely different long tail keyword phrases. In this video, you will learn how to take many different sets of keyword phrase data, combine them into one large file, [...]

See Where Your Customers Eyes Travel With Free Heatmap Software

LENGTH: 5 Minutes
There is a really great tool that allows you to check out how your customers’ eyes travel when they look at your site.  We discovered this tool through seo consultant, Gab Goldenberg.
The tool allows you to see the likely path of eyeballs (human eye simulation) on your site based on:

Color of objects on [...]

The First Step To Link Building

Creating your sphere of influence is one of the first steps to being successful in sales. Interestingly, it’s no different in link building.
When you first launch your site, or even if it’s been launched for years, take the time to create an excel database that contains the names and contact information of EVERYONE you [...]

What Googles Keyword Meta Tag Announcement Means For You

In September of 2009, Matt Cutts announced publicly that Google does not use the keywords meta tag. Him saying this made some of our clients a bit confused.
It’s important to understand that “keywords meta tag” is very different from having “keywords” on your website. This video explains clearly how it all breaks down [...]

Defending Your Reputation In Advance – How To Prevent Attacks

We’ve seen it over and over again.  There are no problems on the horizon, so your company doesn’t act… doesn’t plan for an immature past employee or client to start embarrasing you online.  You’re surprised.  The reality is that it’s much easier to prevent rather than defend.  Dave Conklin walks you through how it’s done [...]

Using Social Media For Your Business

Many business owners and marketing don’t understand how to utilize the power of social media to add to their bottom line.  That exactly what Dave Conklin explores in this webinar.  So, watch it and Go Get Social!

Keyword Research For PPC Campaigns

Doing keyword research for PPC campaigns is VERY different than keyword research for SEO campaigns.  Learn the differences between the two and become a PPC keyword research master!

Search Engine Optimization – The Basics

LENGTH: About 16 Minutes
Learn the basics of finding what people are searching for and how to get your website to the top when your potential customer search for those terms.
In this video, we show you:

How to find out what people are searching for related to what you offer rather than assuming that you know.
How to [...]

How The Search Engines Work

Introduction of search engines and how they work.