Prospect MX - Learn SEO Learn Internet Marketing » Internet Marketing 101 http://www.prospectmx.org Free Internet Marketing Webinars, Videos and Tutorials Mon, 18 Jan 2010 19:17:12 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 The First Step To Link Building http://www.prospectmx.org/the-first-step-to-link-building/ http://www.prospectmx.org/the-first-step-to-link-building/#comments Tue, 10 Nov 2009 22:24:33 +0000 ProspectMX http://www.prospectmx.org/?p=61


Creating your sphere of influence is one of the first steps to being successful in sales. Interestingly, it’s no different in link building.

Use this checklist to help you get your contact database together of everyone you know.

Use this checklist to help you get your contact database together of everyone you know.

When you first launch your site, or even if it’s been launched for years, take the time to create an excel database that contains the names and contact information of EVERYONE you know. We’re not talking just the Christmas card list… everyone! We have provided a handy checklist that you can use to help.

Once you have all of these people in your database call them and say the following:

“Hi, this is {your name}. I’m trying to launch my website and get it to rank higher in the search engines. To do this, I need to get people with websites or pages to link to my website. Do you happen to have a website that you could link to me from? I would be happy to provide a testimonial for your business or write an article or something for you if it would help.”

If they don’t (or even if they do), make sure that you then ask them permission to contact at least two other people that they might know who have access to a site that they could link to your from.

Watch the video for more information or give us a call at 717-406-1840 with any questions!

]]> http://www.prospectmx.org/the-first-step-to-link-building/feed/ 0 What Googles Keyword Meta Tag Announcement Means For You http://www.prospectmx.org/what-googles-keyword-meta-tag-announcement-means/ http://www.prospectmx.org/what-googles-keyword-meta-tag-announcement-means/#comments Thu, 29 Oct 2009 16:49:02 +0000 ProspectMX http://www.prospectmx.org/?p=54


In September of 2009, Matt Cutts announced publicly that Google does not use the keywords meta tag. Him saying this made some of our clients a bit confused.

It’s important to understand that “keywords meta tag” is very different from having “keywords” on your website. This video explains clearly how it all breaks down and what you need to specifically worry about.

]]> http://www.prospectmx.org/what-googles-keyword-meta-tag-announcement-means/feed/ 0 How The Search Engines Work http://www.prospectmx.org/how-the-search-engines-work/ http://www.prospectmx.org/how-the-search-engines-work/#comments Tue, 18 Aug 2009 14:39:04 +0000 ProspectMX http://www.prospectmx.org/?p=1


Length: 21 Minutes

In this  webinar, Dave Conklin takes a look into the world of how the search engines work. You will learn the difference between pay per click results and organic search engine results,  how those results are put in the order that you see when you do a search, what “universal search” means and much more.

The level of this webinar is extremely basic, so if you already have an understanding of link building, pay per click, and you’re sure of the way in which the search engines rank webpages, it may not be for you.

Specific things discussed:

  1. Google shopping results and how they appear in the main Google search area.
  2. Google image results and how they appear in the main Google search area.
  3. Google News results and how they appear in the main Google search area.
  4. How Link building is the most effective way to increase your organic search ranking and proof that all this is the case.
  5. The locations of paper click results and organic results in the three major search engines.
  6. How specific anchor text and links pointing to your page can increase your ranking.
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