Length: 21 Minutes

In this  webinar, Dave Conklin takes a look into the world of how the search engines work. You will learn the difference between pay per click results and organic search engine results,  how those results are put in the order that you see when you do a search, what “universal search” means and much more.

The level of this webinar is extremely basic, so if you already have an understanding of link building, pay per click, and you’re sure of the way in which the search engines rank webpages, it may not be for you.

Specific things discussed:

1. Google shopping results and how they appear in the main Google search area.
2. Google image results and how they appear in the main Google search area.
3. Google News results and how they appear in the main Google search area.
4. How Link building is the most effective way to increase your organic search ranking and proof that all this is the case.
5. The locations of paper click results and organic results in the three major search engines.
6. How specific anchor text and links pointing to your page can increase your ranking.